Forget about Google Adsense! The other roads

Ever since the Google grand slam on affiliate marketing which basically paralyzes a lot of landing pages and their subsequent "commitment" to ensure that surfers and adwords advertisers have "good" experience using google by forcing up to 10x times the cost of per click (my personal experience is 16.18 per click), a lot of marketers is forced to relook at their marketing channel. In addition, there is this big sue against google for click fraud which google paid a small token somewhat in millions as settlement and after which they have been banning websites that are close to earning their first $100 which includes me. Google have been merciless in their position as attested by the number of complaints in adsense help forum.

Further verified by the latest book titled the death of adsense, it is time to relook at the method of revenue generation of websites. For newbies, the common terms are,
Impressions - The number of impressions is the number of times an ad is displayed.
CTR - Clickthrough rate (CTR) is the number of clicks your ad receives divided by the number of times your ad is shown (impressions).
PPC - The pay-per-click is the amount you pay each time a user clicks on your ad
PPA - Pay per Acquisition or Cost per sales
PPM - Pay per thousand impression
PPV - Pay per Visitor

Yahoo Publisher Network (YPN)
PPC. Saying is that YPN earning per click is up to 4x times that of Google Adsense but YPN click-through rate is much lower. It is still its better stage and is only available in US. But will certainly be my on A * list soon. (For US residents only now.)

Azoogle
PPA. Since 2000, online marketers have depended on the AzoogleAds? Network to deliver targeted and un-targeted customers from a variety of websites, search portals and newsletters. Ranked #1 by 30,000 media experts for 2004 and 2005 and looks promising. Percentage rate varies. Recommended.

Amazon Omakase
PPA. As an Amazon associate, you can now serve ads to your site based on the content on your pages. What's more, this service is totally compatible with AdSense. Unlike other ad program, amazon only pays you when some one buys usually at a percent between 4 to 8.5 which means rather huge if the user buys a thousand dollar plasma tv screen.

AdBrite
PPC or Flat-Rate. 2 type of ads avilable. Text Ads and Interstitial ads and is based on bidders getting your website. Free form text ads that give you more control over their appearance than AdSense. Also displayed with no "Ads by xxxxx" text. Excellent service. No exlusivity required.

Affiliate Sensor
PPA. This service automatically allows you to display ads from Clickbank's large member network. ClickBank is the Internet's largest digital marketplace, where thousands of the web's most popular products are sold every day. Some formatting issues when selecting certain ad sizes but overall cool. Recommended. Usually one sales is a minimum of $20.

Bidvertiser
PPC - Definitely one of the major players which will allows you to set your own price and advertisers or have everything automated, just like AdSense. $10 minimum payouts through PayPal. Recommended.

Clicksor
PPC, PPM, PPV. - Fixed rate for Advertisers. 70% profit share from displaying our contextual ads and able to earn up to 85% ad revenues for displaying your own ads under the affiliate programs. Additional 10% from the daily earning of Publishers referred. Check (min. payout: $50), or Paypal (min. payout: $20).Only seems to accept sites with a large amount of traffic, at least 50% of which must come from Canada, USA and UK. However, a search in google (ironic, isnt't it) shows Clicksor being called as fraud, much like Google itself.

Commission Junction
PPA. Using CJ's smartzones you can display rotating advertisements. Generally used for image ads rather than text ads and sells both physical and electronic products.

Direct Link Ads
Trying to be a competitor to Text Link Ads but is very confusing, not very user friendly and don't really explain what they do or how they do it.

Adsense - Improve Your Earnings by 5 Folds

You may find many Adsense Gurus on the net, offering you thousand ways to improve your Google adsense earnings! Mind you guys, just buying some genius adsense template and expect it to produce thousand dollars a day is a sure impossibility!

I am telling you with my practical experience that nothing would work unless you are prepared to go that extra mile. You should get hold of the adsense secrets that are unique to your site. You must be prepared to make continuous changes and measure effectiveness on a continuous basis.

Following are simple but effective steps successfully followed by the author, which may help you to improve your adsense earnings by five folds or even more! However, keep in mind that nothing would work unless you customize these options to suit your requirements.

The Best Position - This is always the demarcation point which decides you should be earning in hundreds or thousands! You must identify the most likely position where the reader would be most tempted to click. At first you might have to follow what Adsense Gurus have suggested. However, you must keep in mind that what they have said is not unique to your site.

You should be bold enough to do your own research and identify the best positions unique to your site, 'cos there could be exceptions to what Adsense Experts have proposed. Best example I can quote is 'Plentyoffish.com' a dating site which earns half a million Dollars a month just by displaying a single Google ad in each page with completely different link color format than the rest of the site using!

White Is In Demand - Having more white space around the article and the Ad will definitely increase your click through rate. In my case, this is one of the real secrets behind the high click through rate in my Adsense ads. Your objective should be to get the reader's attention to the Adsense ad and the article. Therefore, it is important to have other areas blank as much as possible to centre reader's attention to the Ad and the article. Remove all unnecessary items which are cluttered around the article and the Ad and have more white space on either side of the page.

What is Your Ad Size? - Highly effective Ad formats are 336x250 and 768x120. However, it is up to you to find out the best size for your site. These are the widely tested and accepted sizes. Tyr them out and see the outcome.

Be Discreet - I personally don't prefer to server image ads in my Adsense campaigns because they dilute the effectiveness of the Ads. It is starkly obvious to the reader that they are clicking on Ads and the sole purpose of putting them is to make money! Just don't make it so obvious! Instead, include text ads which are relevant to the theme. Place the ads where the reader is likely to seek a break while reading the article or your copy.

Artistic Way To Be Discreet - The font, color and texture should match with the rest of the page. This will make the ad looks like part of the article. You have the options to use either an ideally matching color or a contrasting color. Either way is effective.

Use The Maximum but Have a Balance - Always try to use maximum number of adsense ads in each page. Don't lose balance however! Ads should not dominate the page.

Measure the effectiveness of Ad units - Always make use of Google Adsense channels to identify which position or format has produced high click through rates. Be prepared to change the Ad format, color and position according to your findings. These simple but effective methods surely drive you more income you never ever expect if you are prepared to follow those in your own way. Find out your way out today.

Adsense: Playing By The Rules

AdSense has become a major part of many Internet marketers income portfolios. It's fast and easy and of course very lucrative if you take the time to learn how to implement it effectively.

Like most income streams though, there are always people out there who do their best to take advantage of the system in any way they can to maximize their earnings. Exploiting systems by taking advantage of the shortcomings or bugs in the system is generally a short term deal. As soon as the supplier finds out that they are either not getting or not providing value for their service, they will very quickly close any 'holes' and fix the bugs. When you take into account the millions of dollars that are generated from Adsense ads each month, it goes without saying that Google will go to great lengths to ensure that their advertisers are getting good value for their advertising dollar.

With this in mind, if you intend to monetize your site with Adsense and want this to be a long term income strategy you need to be familiar with the terms and conditions. Lets strip away some of the 'legalese' and take a look at some of the policies, requirements and also the type of activity that may cause your account to be terminated.

* Up to three ad units may be displayed on each Web site page - that's pretty clear. You can have up to 3 ad units, regardless of size or placement, on each of your web pages.

* A maximum of two Google AdSense for search boxes may be placed on a page - again, that's easy enough to understand. The search boxes are the ones that allow you or your visitors to search the Internet or your web site using a Google Search box on your web page.

* A single link unit may be placed on each Web site page, in addition to the ad units and search boxes - the link units are a different format to standard adsense units. They provide just the link with no URL or additional text. You can have one of these in addition to your adsense ads and search boxes.

* A single referral button per product may be placed on a page - Google will pay you for referrals, but you are allowed only one referral link on each web page.

Those policies spell out what you are allowed to do. Now lets look at things you aren't allowed to do. From an advertisers point of view, the quality of the page their advertisement is displayed on will bear a relation to the quality of the visitors who actually click on this page. This is one of the reasons you are not permitted to place ad units on pages that have no other content. The rule of thumb is that you should only be placing ad units on pages that contain some sort of valuable or useful content.

The reality is that it is in your interest to provide useful content. The better your content is, the more likely it is that it will appear higher in the search engines. This in turn brings you more traffic and the traffic you get is mostly people who are interested in the subject matter of your site. These also happen to be the people who are most likely to click on your ads simply because they have come to your web site looking for information and/or products.

Other things that you need to avoid in order to protect your account include:

* Never place ad units on pornographic, racist or hate related sites.

* Never place ad units on error, registration or 'thank you' pages. Remember, the advertisers want their ads on useful, relevant pages. Common sense should tell you that these pages are neither relevant or useful for advertising. It's a bit like placing an ad inside a cabinet. Nobody goes there looking for information or products!

* Never click on any of the ads on your website. This is considered fraud (for obvious reasons). If you do accidentally click on an ad, make sure you contact Google support immediately and let them know which page and the date and approximate time.

* Never place ads on pages that you display in Traffic or surfing/hit exchanges. This is mentioned in the policies and is not permitted.

I hope this information has been useful. Adsense is a great way to earn some extra income, but you need to make the effort to ensure you are within the terms and conditions. At the end of the day, common sense should give you a good indication whether you are doing the right thing with Adsense ads. If in doubt, check the programme policies at https://www.google.com/adsense/policies.

Tips for Improving AdSense Performance

Tear Down the Borders

Remove borders on your AdSense ads. Web visitors eyes wander around the screen; borders stop them from wandering.

Removing borders from your AdSense ads can lead to a significant boost in CTR.

Use Matching Fonts

Match the font of your site content to the fonts of your AdSense ads.

Use Matching Colors

Match the colors of your AdSense ads to the colors of your site content. Make the ads look like content and more visitors will look at them.

One exception to the color matching rule is sites that are designed to appeal to scammers and spammers. Those sites sometimes perform better with highly contrasting colors.

Use Blue Links

Another exception to the color matching rule is to set the links in your AdSense ads to blue. Blue links tend to have a higher CTR than other link colors, because people have become used to clicking blue links.

Use Large Ads

Larger ads outperform smaller ads. Wider ads also outperform more narrow ads.
The Large Rectangle (336x280) is the best performing ad unit.

Use Lots of Ads

Google allows you to use three ad units and one link unit on each page.
Use them all. The more ads you have, the higher your Page CTR will be.

Place Ads Above the Fold
"The fold" is industry jargon for "the part of the page that the user sees without scrolling down". This will vary depending upon the resolution of the users screen and the size of their browser window.

Place as many ads as possible above the fold. Ads placed below the fold are seldom seen and seldom clicked.

Place Ads on the Left
Web users are accustomed to seeing menus on the left side of the web page. Move your menu to the right and place your AdSense ads on the left.

Use the Heat Map
Use the Google AdSense Heat Map to determine where to place ads. The darker spots are areas where users spend more time looking. Place your ads in the darker areas.

Integrate Ads with Content
Visitors will be reading your content. Keeps your ads as close to your content as possible to ensure that the visitors also look at your

Use Custom Channels
Use AdSense's Custom Channels to test the performance of different ad sizes, placements, colors and fonts.

Don't use Low-Paying Competing Ads

Don't clutter your page with competing ads that don't pay. If a user clicks on an ad that pays you $.01, they are not clicking on an ad that pays you $.30.

Use URL Channels

Use AdSense URL Channels to determine which pages are making you the highest CTR, CPM, and earnings. Focus your efforts on building pages like those.

Use an AdSense Reporting Package
Google only supports 200 channels. If you have more than 200 pages, use AdSense reporting software to give you more insight into your AdSense earnings.

Don't Compete for Other Peoples High Paying Keywords

If a keyword is on a list of high-paying keywords, that means that thousands of spammers are already competing for that keyword.

Don't be a follower. There is no money in being one of the crowd.

Do Compete for Your Own High Paying Keywords

Monitor your AdSense URL channels to determine which keywords are making you the most money. Compete for those keywords. Build more pages optimized for similar keywords. Get inbound links for those keywords. Spend your time and efforrt on the keywords which are making you money.

Increase Traffic

In the long run, the best way to increase your AdSense revenue is to increase traffic to your web site.

I'm trying a new thing.. I took this article from a free article resource:

ArticleStreet.com

Hope you enjoyed it,
engrmizan

Google gives out secret trick to Improve CTR!!

One of the best tricks to improve your CTR (click threw rate), is to constantly make changes to your ads.

I don't know how many of you even know about the option you have in your Adsense account, to select multiple color palettes, for 1 Adsense ad.

What does this option do, how does it work, and why should I use it?

It's very simple. Instead of you manually changing the way your ad looks every now and then, you can set it to be automatic, so it changes constantly with out you needing to do a thing.

You'll have to ask Google exactly how it works.. But what I know is that it simply modifies the code which is generated, to have the option of changing the color palette.

Why should you use it?! That's a good one..
Ok Ok.. I'll explain..

Assuming your site has visitors who come back to your site, or even if you don't, and most of your visitors are first timers and will never come back again, it is good to have a variety of ads. Different ad colors attract different people, and it is good to mix and change constantly.
People who come back to a site they have visited before, will suddenly notice a slight change in your site, and then they will look for the change, and see the different ad. Which means

they got attracted to the ad (which is good).

Now, since I know you'd love to have a screen shot tutorial of this terribly complicated process, I have created one.. I made it extremely easy to follow so you'll all be happy.

You can find it right Here. http://amigo-productions.blogspot.com/2006/10/tutorial-4-setting-multiple-adsense.html

That's the end of this tip/trick..
I know you liked it, but I still like to hear comments..!
Amigo!

15 Great Google AdSense tips to earn money

Google AdSense Tip #1: Find your keywords
Before serving ads on a web page, check its keyword density. A free and advanced tool for finding the most prominent keywords in a page can be found here: SEO Density Analyzer. Copy the most important keywords to a text file ([web page name]-Google AdSense-keywords.txt).

Google AdSense Tip #2: Improve your keywords
Get keyword suggestions from Overture Search Inventory and from Google AdWords Sandbox. Get new keywords that can help you improve your ad relevance. Enter the keywords from [web page name]-Google AdSense-keywords.txt and save the suggestions to [web page name]-Google AdSense-suggestions.txt.

Google AdSense Tip #3: Keep your website focused on a theme
Use the keyword suggestions to enhance your web pages and to build theme-based content. And also try to get your keywords into the anchor text of your incoming links as much as possible. Don't forget that Google Google AdSense is keyword-targeted advertising: Google Google AdSense bases its advert topics on your websites content, this means that content-rich websites of a popular topic should attract a large amount of ads.

Google AdSense Tip #4: Write a new page every day
One of the best tips is to add a new page to your web site every day. The more content you have, the more visitors you will get. Put an Google AdSense unit on each and every content page of your site. But where? You will find more about that from the next Google AdSense tips.

Google AdSense Tip #5: Choose the right Google AdSense format
Wider formats are successful because the ads are compact, easy to read and are complementary to the content. The top three Google AdSense formats are:

336x280 large rectangle

300x250 medium rectangle

160x600 wide skyscraper


Another successful format is the 468x15 horizontal ad links, that can be placed under your navigation bar.

Google AdSense Tip #6: Color tips
When creating your Google Google AdSense ads it is recommended to use the color scheme and style of your website so that the ads blend in well. Ads without background color and borders perfom better than ads within borders with background color.

Create a custom Google AdSense palette:

border color = background color of your web site

background color = background color of your web site

link color = blue, color of your links

url color = black, #999999

text color = black, #333333, color of your main content

You can also rotate your color palette: select multiple color palettes that blend with your site to create variety.

Google AdSense Tip #7: Position tips
Visitors tend to look at the big headlines to see if your page is worth reading. If you get them interested, they will read the text and look for your navigation links.

Place the Google AdSense ads in a prominent place around the top/left part of your page or under your headlines, where your visitors are most likely to look at.

If you have an article page with a long body of text, the bottom of that article is a good place for Google AdSense ads because your visitors read the text and then they want more resources.

Google AdSense Tip #8: Increase the number of ads
If you have a lot of text on a page, use multiple Google AdSense units. You can use up to three Google AdSense units on a page, two Google AdSense search boxes and one unit of ad links.

Link units allow the user to refine what they're interested in. So if they may not be interested in specific ads on your page, they might be interested in a particular topic, and by clicking on a link unit and a link in the link unit, they'll be able to specify that they're interested in that specific topic and get a lot more options and variety on the ads that might appear.

Google AdSense for Search allows visitors to search Google.com or your sites (up to 3 domains). You earn money whenever they click on the ads that come up on the search results. If you click the Open search results in a new browser window checkbox in the Google AdSense for Search settings, you won't lose your visitors.

Google AdSense Tip #9: Preview Google ads
You can find out what ads will be served by Google Google AdSense if you install

Google Google AdSense Preview Tool, a very simple tool available only for Internet Explorer 6.0. Click to advertiser sites without generating invalid clicks, and easily add their URLs to your URL filter list. Because Google AdSense uses geo-targeting, Google serves different ads for other countries. Instead of faking your IP or travelling abroad to test your ads, use this Google AdSense tool to see what ads see your visitors from France, Germany or other countries.

It's possible there are no Google Google AdSense adverts available for your webpage. Hide Public Service Ads, using alternate colors or images. Make sure you include the image in a simple html file as a link (use target="_top"). The image size should be the same as the dimension of Google AdSense units. In the alternate url box, enter the absolute url of the html file.

Read more about alternate ads.

Google AdSense Tip #10: What not to do
Don't click your own ads

Don't ask others to click on your Google ads

Don't manually change Google AdSense code

Don't place Google ads on sites that include prohibited content (e.g.: adult sites)

Don't employ cloaking, hidden text or farm links

Don't use Google AdSense ads on the same page with similar ads (e.g.: Yahoo Publisher Network)

Google AdSense Tip #11: Show images above or next to your ads
Placing images above Google AdSense ads is not necessarily prohibited by program policies. However, depending on the method of implementation this could be considered encouraging users to click on ads. So you should include a border line between the ads and the images. Don't show specific products in your images, in order not to mislead the visitors. Just use generic images that will increase the visibility of your ads.

Google AdSense Tip #12: Use section targeting
Use section targeting to emphasize some content in your page. On your site, place this code where you want to emphasize.

Content you want to emphasize.

If you want some content to be ignored, use

Google AdSense Tip #13: Alternate the colors of your ads
Google AdSense allows you to have up to 4 color variations for each variable for which you can specify color. You should do that if you put Google AdSense ads on pages that receive many impressions from the same visitors (for example forums) to reduce ad blindness. For example:

google_color_border = ["628098","628098","000000","000000"];

google_color_link = ["000000","BBB90C","BBB90C","628098"];

google_color_url = ["000000","628098","000000","000000"];

google_color_text = ["628098","628098","000000","000000"];

Great for overcoming ad blindness.

Google AdSense Tip #14: Your Google ads should be visible
Make sure your text ads are visible to the surfers in all screen formats. If you put the ads in a table give sufficient breathing room, i.e. proper cell padding and cell spacing to make the ads stand out from the rest of your content.

Google AdSense Tip #15: Use Google AdSense channels
You can categorize the content of your website into channels and then track your performance. This way you can experiment with different types of ads and see which is performing the best. Instead of buying an Google AdSense tracker, you can enter the most important pages in your site and see how they are doing. Create up to 200 channels for Google AdSense.

William Mok is one of the internet marketing company CEO and he is a successful internet marketer.To receive more internet marketing tips and free e-book , please visit http://www.marketonair.com