Tuesday, May 27, 2008

Adsense - Improve Your Earnings by 5 Folds

You may find many Adsense Gurus on the net, offering you thousand ways to improve your Google adsense earnings! Mind you guys, just buying some genius adsense template and expect it to produce thousand dollars a day is a sure impossibility!

I am telling you with my practical experience that nothing would work unless you are prepared to go that extra mile. You should get hold of the adsense secrets that are unique to your site. You must be prepared to make continuous changes and measure effectiveness on a continuous basis.

Following are simple but effective steps successfully followed by the author, which may help you to improve your adsense earnings by five folds or even more! However, keep in mind that nothing would work unless you customize these options to suit your requirements.

The Best Position - This is always the demarcation point which decides you should be earning in hundreds or thousands! You must identify the most likely position where the reader would be most tempted to click. At first you might have to follow what Adsense Gurus have suggested. However, you must keep in mind that what they have said is not unique to your site.

You should be bold enough to do your own research and identify the best positions unique to your site, 'cos there could be exceptions to what Adsense Experts have proposed. Best example I can quote is 'Plentyoffish.com' a dating site which earns half a million Dollars a month just by displaying a single Google ad in each page with completely different link color format than the rest of the site using!

White Is In Demand - Having more white space around the article and the Ad will definitely increase your click through rate. In my case, this is one of the real secrets behind the high click through rate in my Adsense ads. Your objective should be to get the reader's attention to the Adsense ad and the article. Therefore, it is important to have other areas blank as much as possible to centre reader's attention to the Ad and the article. Remove all unnecessary items which are cluttered around the article and the Ad and have more white space on either side of the page.

What is Your Ad Size? - Highly effective Ad formats are 336x250 and 768x120. However, it is up to you to find out the best size for your site. These are the widely tested and accepted sizes. Tyr them out and see the outcome.

Be Discreet - I personally don't prefer to server image ads in my Adsense campaigns because they dilute the effectiveness of the Ads. It is starkly obvious to the reader that they are clicking on Ads and the sole purpose of putting them is to make money! Just don't make it so obvious! Instead, include text ads which are relevant to the theme. Place the ads where the reader is likely to seek a break while reading the article or your copy.

Artistic Way To Be Discreet - The font, color and texture should match with the rest of the page. This will make the ad looks like part of the article. You have the options to use either an ideally matching color or a contrasting color. Either way is effective.

Use The Maximum but Have a Balance - Always try to use maximum number of adsense ads in each page. Don't lose balance however! Ads should not dominate the page.

Measure the effectiveness of Ad units - Always make use of Google Adsense channels to identify which position or format has produced high click through rates. Be prepared to change the Ad format, color and position according to your findings. These simple but effective methods surely drive you more income you never ever expect if you are prepared to follow those in your own way. Find out your way out today.

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Adsense: Playing By The Rules

AdSense has become a major part of many Internet marketers income portfolios. It's fast and easy and of course very lucrative if you take the time to learn how to implement it effectively.

Like most income streams though, there are always people out there who do their best to take advantage of the system in any way they can to maximize their earnings. Exploiting systems by taking advantage of the shortcomings or bugs in the system is generally a short term deal. As soon as the supplier finds out that they are either not getting or not providing value for their service, they will very quickly close any 'holes' and fix the bugs. When you take into account the millions of dollars that are generated from Adsense ads each month, it goes without saying that Google will go to great lengths to ensure that their advertisers are getting good value for their advertising dollar.

With this in mind, if you intend to monetize your site with Adsense and want this to be a long term income strategy you need to be familiar with the terms and conditions. Lets strip away some of the 'legalese' and take a look at some of the policies, requirements and also the type of activity that may cause your account to be terminated.

* Up to three ad units may be displayed on each Web site page - that's pretty clear. You can have up to 3 ad units, regardless of size or placement, on each of your web pages.

* A maximum of two Google AdSense for search boxes may be placed on a page - again, that's easy enough to understand. The search boxes are the ones that allow you or your visitors to search the Internet or your web site using a Google Search box on your web page.

* A single link unit may be placed on each Web site page, in addition to the ad units and search boxes - the link units are a different format to standard adsense units. They provide just the link with no URL or additional text. You can have one of these in addition to your adsense ads and search boxes.

* A single referral button per product may be placed on a page - Google will pay you for referrals, but you are allowed only one referral link on each web page.

Those policies spell out what you are allowed to do. Now lets look at things you aren't allowed to do. From an advertisers point of view, the quality of the page their advertisement is displayed on will bear a relation to the quality of the visitors who actually click on this page. This is one of the reasons you are not permitted to place ad units on pages that have no other content. The rule of thumb is that you should only be placing ad units on pages that contain some sort of valuable or useful content.

The reality is that it is in your interest to provide useful content. The better your content is, the more likely it is that it will appear higher in the search engines. This in turn brings you more traffic and the traffic you get is mostly people who are interested in the subject matter of your site. These also happen to be the people who are most likely to click on your ads simply because they have come to your web site looking for information and/or products.

Other things that you need to avoid in order to protect your account include:

* Never place ad units on pornographic, racist or hate related sites.

* Never place ad units on error, registration or 'thank you' pages. Remember, the advertisers want their ads on useful, relevant pages. Common sense should tell you that these pages are neither relevant or useful for advertising. It's a bit like placing an ad inside a cabinet. Nobody goes there looking for information or products!

* Never click on any of the ads on your website. This is considered fraud (for obvious reasons). If you do accidentally click on an ad, make sure you contact Google support immediately and let them know which page and the date and approximate time.

* Never place ads on pages that you display in Traffic or surfing/hit exchanges. This is mentioned in the policies and is not permitted.

I hope this information has been useful. Adsense is a great way to earn some extra income, but you need to make the effort to ensure you are within the terms and conditions. At the end of the day, common sense should give you a good indication whether you are doing the right thing with Adsense ads. If in doubt, check the programme policies at https://www.google.com/adsense/policies.

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Thursday, January 31, 2008

Tips for Improving AdSense Performance

Tear Down the Borders

Remove borders on your AdSense ads. Web visitors eyes wander around the screen; borders stop them from wandering.

Removing borders from your AdSense ads can lead to a significant boost in CTR.

Use Matching Fonts

Match the font of your site content to the fonts of your AdSense ads.

Use Matching Colors

Match the colors of your AdSense ads to the colors of your site content. Make the ads look like content and more visitors will look at them.

One exception to the color matching rule is sites that are designed to appeal to scammers and spammers. Those sites sometimes perform better with highly contrasting colors.

Use Blue Links

Another exception to the color matching rule is to set the links in your AdSense ads to blue. Blue links tend to have a higher CTR than other link colors, because people have become used to clicking blue links.

Use Large Ads

Larger ads outperform smaller ads. Wider ads also outperform more narrow ads.
The Large Rectangle (336x280) is the best performing ad unit.

Use Lots of Ads

Google allows you to use three ad units and one link unit on each page.
Use them all. The more ads you have, the higher your Page CTR will be.

Place Ads Above the Fold
"The fold" is industry jargon for "the part of the page that the user sees without scrolling down". This will vary depending upon the resolution of the users screen and the size of their browser window.

Place as many ads as possible above the fold. Ads placed below the fold are seldom seen and seldom clicked.

Place Ads on the Left
Web users are accustomed to seeing menus on the left side of the web page. Move your menu to the right and place your AdSense ads on the left.

Use the Heat Map
Use the Google AdSense Heat Map to determine where to place ads. The darker spots are areas where users spend more time looking. Place your ads in the darker areas.

Integrate Ads with Content
Visitors will be reading your content. Keeps your ads as close to your content as possible to ensure that the visitors also look at your

Use Custom Channels
Use AdSense's Custom Channels to test the performance of different ad sizes, placements, colors and fonts.

Don't use Low-Paying Competing Ads

Don't clutter your page with competing ads that don't pay. If a user clicks on an ad that pays you $.01, they are not clicking on an ad that pays you $.30.

Use URL Channels

Use AdSense URL Channels to determine which pages are making you the highest CTR, CPM, and earnings. Focus your efforts on building pages like those.

Use an AdSense Reporting Package
Google only supports 200 channels. If you have more than 200 pages, use AdSense reporting software to give you more insight into your AdSense earnings.

Don't Compete for Other Peoples High Paying Keywords

If a keyword is on a list of high-paying keywords, that means that thousands of spammers are already competing for that keyword.

Don't be a follower. There is no money in being one of the crowd.

Do Compete for Your Own High Paying Keywords

Monitor your AdSense URL channels to determine which keywords are making you the most money. Compete for those keywords. Build more pages optimized for similar keywords. Get inbound links for those keywords. Spend your time and efforrt on the keywords which are making you money.

Increase Traffic

In the long run, the best way to increase your AdSense revenue is to increase traffic to your web site.

I'm trying a new thing.. I took this article from a free article resource:

ArticleStreet.com

Hope you enjoyed it,
engrmizan

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Google gives out secret trick to Improve CTR!!

One of the best tricks to improve your CTR (click threw rate), is to constantly make changes to your ads.

I don't know how many of you even know about the option you have in your Adsense account, to select multiple color palettes, for 1 Adsense ad.

What does this option do, how does it work, and why should I use it?

It's very simple. Instead of you manually changing the way your ad looks every now and then, you can set it to be automatic, so it changes constantly with out you needing to do a thing.

You'll have to ask Google exactly how it works.. But what I know is that it simply modifies the code which is generated, to have the option of changing the color palette.

Why should you use it?! That's a good one..
Ok Ok.. I'll explain..

Assuming your site has visitors who come back to your site, or even if you don't, and most of your visitors are first timers and will never come back again, it is good to have a variety of ads. Different ad colors attract different people, and it is good to mix and change constantly.
People who come back to a site they have visited before, will suddenly notice a slight change in your site, and then they will look for the change, and see the different ad. Which means

they got attracted to the ad (which is good).

Now, since I know you'd love to have a screen shot tutorial of this terribly complicated process, I have created one.. I made it extremely easy to follow so you'll all be happy.

You can find it right Here. http://amigo-productions.blogspot.com/2006/10/tutorial-4-setting-multiple-adsense.html

That's the end of this tip/trick..
I know you liked it, but I still like to hear comments..!
Amigo!

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